Visual Identity & Strategic Branding for Nonprofits

Want to increase donations, inspire participation, attract top talent…or do all three? This class shows you how to develop a compelling brand, step-by-step.


Duration 90 minutes

Recording Available for One Month


UPGRADE: Get all 12 marketing skills you need to be a pro in 1 package: Foundations of Nonprofit Marketing Course. Buy now and save 15%!

Promote your organization the way it deserves.

When you don’t have a compelling and coherent brand identity, people share their own versions of your message…implement ideas that don’t fit your mission…change the logo on mailings…or get off topic on social media.

These things dilute your message and make your organization appear disorganized—and make it very difficult to raise funds, earn support, or hire talent.

This class shows you how to develop a compelling brand and powerful visuals that will help your organization thrive.

In just 90 minutes you’ll discover:

  • The difference between visual identity and strategic branding (and why mixing them up can hurt your marketing efforts)
  • 3 little questions that will help you figure out if your messaging is working
  • What a brand is—and is NOT (you’ll be ahead of many marketers when you understand this!)
  • 5 questions you can ask to find out if your logo is relevant…and when it’s time to ask them!
  • How to think like an “auditor” when evaluating your visuals
  • 2 essential elements for developing or improving your brand (hint: they’re NOT visuals!)
  • How to hire graphic designers and successfully launch a new or updated brand—and get it right the first time
  • Keys to audience research—and how to craft the messages that will inspire your supporters to participate and give

Unlike many marketing classes, this one is not pre-recorded, so you have the opportunity to participate, ask questions, and share ideas and experiences with your instructor and fellow students!

What you get with this class:

  • Access to the recording for one month
  • A summary of the class for easy reference
  • Helpful worksheets to execute what you learn

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What Students Say About This Class:

“Thank you for offering a fiery and immediately practical training at an affordable nonprofit price! I'm stunned by how much you were able to effectively cram into 90 minutes!”

— RoiAnn Phillips, Communications Director, Public Health Institute of Metropolitan Chicago


Looking to improve your overall skills nonprofit marketing? Want access to the content all year?

The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through December 2022.

Learn More About the Course