Subject Lines That Work


It’s amazing how you can write an entire email and then get completely stuck trying to come up with a subject line. Because the pressure is on to grab your reader before they hit the delete key, subject lines are some of the most important copy you write.

If your emails aren’t getting the opens you’d like, join in this Master Lesson – a short, focused class to build one specific skill.

In 45-minutes you will learn:
  • Psychological trigger words that encourage opening
  • The words nonprofits use that actually REDUCE open rates
  • How to tell a whole story in the fewest words
  • Tools to test your copy for success

This class is for you if you:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations


Looking to improve your overall skills nonprofit marketing? Want access to the content all year?

The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through December 2022.

Learn More About the Course