Strategic Approaches to Writing

When you’re responsible for nonprofit communications, writing is an essential – and unavoidable – part of the job. Great subject lines, compelling stories and smart calls to action are requirements for connecting with your audience and advancing your organization’s mission.

Whether it’s grabbing your readers attention before they send your email to their trash folder, crafting the perfect story to inspire donations, or creating a social media post that drives people to your website, writing is a powerful tool in a marketer’s arsenal.

Three 90-Minute Classes
Recordings Available for 6 Months


In these three classes you’ll learn:

  • Tactics for making your copy memorable and persuasive
  • Effective formulas that speed up common nonprofit copywriting projects
  • How to conduct a great interview
  • The ins and outs of visual storytelling, including using video, carousel posts and the PDF feature on LinkedIn
  • Psychological trigger words that encourage opening
  • How to tell a whole story in the fewest words
  • Tools to test your copy for success

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations