Building Your Video Story: A Workbook for Planning Videos, Animations, and Gifs

Whether it’s a bouncing ball on a social media graphic, a reaction clip in an email, or a heartfelt testimonial on YouTube — videos, animations, and gifs are versatile assets to any marketing strategy. Videos have been known to show an increase in many metrics, including overall engagement and click-through rates.

While an excellent way to engage your audience, executing a video project requires detailed research and preparation. Key steps like defining your goals, analyzing your audience, and checking your capacity are too crucial to be skipped when it comes to a video project.