Building Your Video Story: A Workbook for Planning Videos, Animations, and Gifs

Whether it’s a bouncing ball on a social media graphic, a reaction clip in an email, or a heartfelt testimonial on YouTube — videos, animations, and gifs are versatile assets to any marketing strategy. Videos have been known to show an increase in many metrics, including overall engagement and click-through rates.

While an excellent way to engage your audience, executing a video project requires detailed research and preparation. Key steps like defining your goals, analyzing your audience, and checking your capacity are too crucial to be skipped when it comes to a video project.


One Downloadable, Editable PDF


Want even more? Check out the Building Your Video Story Bundle to get access to Parts 1 and 2!

This workbook provides you with worksheets and activities to help you get started on your video journey.

In this workbook you’ll find:

    • Audience Avatar Mapping
    • Demographics Reporting
    • Feasibility Quiz
    • Video Strategic Plan Worksheet
    • And more!

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