Optimizing Your Daily Marketing

Marketing well through email, social media and even print are part of the day-to-day workload for a nonprofit marketer. They all require engaging materials to drive your audience towards the action you want them to take. If it’s not your background, developing these materials can be an overwhelming and stressful time hog.

In this bundle, learn how to produce the most effective marketing materials to generate results and discover how to set appropriate goals and important guidelines for email and social campaigns.

Three 90-Minute Classes
Recordings Available for 6 Months


In these three classes, you’ll learn:

  • Ways to use email in conjunction with direct mail and social communications
  • When email can be a better choice than other channels
  • Tips for deliverability to stay out of SPAM filters
  • Ways to repurpose content you have for different social platforms
  • Where to find good content to share
  • How to determine and demonstrate the value of social
  • To create a flexible layout grid that accommodates different content
  • About content flow and reading patterns
  • How to use images, fonts, color and scale to create impact

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations