Managing Your Brand in Marketing

A new identity is just the start of a brand’s journey. When a new logo is created, a tagline added, or a color changed, all of your organization’s materials need to be transitioned to the new look.

Existing brands also require attention to ensure alignment – and to adapt over time. While developing a brand message and identity may be a project, managing that brand over time is a process.


Duration 90 minutes

Recording Available for One Month


UPGRADE: Get all 6 classes to support your branding initiative: Elements of Brand Development. Buy now and save 15% on the price of all 6 classes!

Learn to expand your core brand look and message to encompass events, programs and more. We’ll discuss how to make decisions about going “off brand” as well as dealing with team members going rogue.

In just 90 minutes, you’ll learn how to:

  • Create a unique graphic style
  • Decide how wide or how narrow variations can be
  • Best ways to control your brand — and when to lighten up
  • Adapt to keep the brand fresh

Unlike many virtual classes, this one is not pre-recorded, so you have can participate, ask questions, and share ideas and experiences with your instructor and fellow students!

What you get with this class:

  • Access to the recording of the class for one month
  • A class summary for easy reference
  • Helpful worksheets and templates to execute what you learn

The classes Running a Communications Audit, Finding the Right Audience Focus, Designing Your Brand Image are recommended to take in advance of this class but are not required. Find these classes in the Elements of Brand Development Course.

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What Students Say About This Class:

“These classes are the most applicable to reality.”

— Bridget Jennison, Director of Public Relations and Strategic Communications, Rockford University