Managing Brand at Wharton

Whether you’re a global organization or a neighborhood nonprofit, managing any brand has its challenges—especially if you have multiple programs. It’s a job that requires you to strike a delicate balance between consistency and creativity.

But wouldn’t it be great if you could have just one hour to pick the brain of someone succeeding? Like the creative director of an internationally known university?

Well, here’s your chance.

FREE Q&A with Justin Flax, Creative Director, Wharton School of The University of Pennsylvania

Duration 60 Minutes


In this informal session, you’ll hear Justin’s take on:

  • Penn’s goals when switching to this visual brand hierarchy and whether it’s working.
  • The best thing about having a very narrow visual brand structure.
  • The most frustrating think about having a very narrow visual brand structure.
  • How he handles rule breakers.
  • How he manages design when multiple logos are required.

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations


Looking to improve your overall skills nonprofit marketing? Want access to the content all year?

The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through December 2022.

Learn More About the Course