Generating Results on Social Media

Nothing can keep you busier than creating and managing social media content. But without a strategy that connects your output to the outcomes you need, it could easily become a draining distraction.

In this class, we’ll discuss the role of social in an overall strategy. We’ll cover how to set goals and develop meaningful content. Learning what to measure on social is as important as what to create. We’ll talk about how to connect your efforts to progress and outcome metrics so you can evaluate how social is contributing to your organization’s success.


Duration 90 Minutes

Recording Available for One Month


Purchase the Foundations of Nonprofit Marketing Course — and save 15%!

This class is designed for staff who are tasked with developing and executing a social media strategy. The class can be taken in its own to improve your social marketing, or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:
  • How to develop a blend of content that aligns with your goals
  • Ways to repurpose content you have for different social platforms
  • Where to find good content to share
  • What’s worth measuring
  • How to determine and demonstrate the value of social
Included with this class:
  • Access to the recording for one month
  • Resource guides

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What Students Say About This Class:

"This class really pulled back to take a look at the big picture — what are the goals/reasons for using social media. I learned what to realistically expect in terms of responses/actions and how to better make the results meet the original goals."

— Brenna Dennis, The Shepherd's Center of Richmond


Looking to improve your overall skills nonprofit marketing? Want access to the content all year?

The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through December 2022.

Learn More About the Course