From a Logo to a Look with Fair Labor Association

If you’re thinking about updating your organization’s brand, there’s something important you need to know: A new logo doesn’t automatically equal a new look. (And a new look doesn’t necessarily mean you have to have a new logo!)

So what exactly goes into giving your organization a new visual identity? Exactly how big of an undertaking is it? And is it even worth it?

FREE Q&A with Bill Furmanski, senior director of communications at Fair Labor Association

Duration 60 Minutes


In this informal session, listen to Bill and Beth discuss:

  • What you can expect your next year to look like if you decide to change your logo and your look.
  • How to prioritize what pieces to transition first.
  • How a communication audit streamlines the process.
  • What it’s like keeping the rollout of your look a priority after your logo is complete.

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations


Looking to improve your overall skills nonprofit marketing? Want access to the content all year?

The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through December 2022.

Learn More About the Course