The Foundations in Nonprofit Marketing Course is designed to build your abilities in the core tasks of marketing your organization.
Strategy and Tactics. Great marketing is as much about making great choices as it is about executing them. We have classes focused on both strategy development and tactic creation. And, because it’s so important, we talk about why in every class to build your ability to evaluate the value of everything you do.
We’re not teaching marketing — we’re teaching nonprofit marketing. This isn’t a generalist program. Whether it’s core skills like graphic design and copywriting, channels like email and social, or development communications sessions like annual appeals — our classes are tailored to the needs of a nonprofit marketer. And that doesn’t just mean our subject areas. We teach from the perspective of attracting nonprofit audiences like donors, members, visitors, students, alumni, and volunteers. Our interest is in helping you build a community that takes action.
Ideas for all budgets and any software. We know that some organizations have staff, structure, and budgets to do big things. And that others are piecing together a patchwork all on their own. Our Classes are software agnostic. We’ll show you how to be successful if you have pro tools and resources — or if scrappy DIY is the order of the day.
Learning takes time. These are not sales webinars masked as education. Classes are typically 90 minutes. We know that time is your most precious commodity. Classes are fast-paced and full of ideas and information.
You’ll build core knowledge in planning, writing, design, and developing content for key marketing channels.
