Finding the Right Audience Focus

Effective brand messaging can only be created when there is clarity on who you’re targeting. Out of all the people you want to reach with your brand, who are the ones you need to reach in order to thrive?


Duration 90 minutes

Recording Available for One Month


UPGRADE: Get all 6 classes to support your branding initiative: Elements of Brand Development. Buy now and save 15% on the price of all 6 classes!

If you’ve tried marketing to “everyone” and it’s draining your budget, overworking your team, and/or not getting the results you need, then getting audience-centric will help.

In this class we’ll explain our inside-out strategy for audience focus and help you identify the hidden gems on your list.

In just 90 minutes, you’ll learn:

  • Who are your lovers and likers, and how to find them in your data
  • How to evaluate your audiences and choose where to focus
  • Best strategies for choosing the best new audience targets
  • To develop a clear audience persona to use for messaging

Unlike many virtual classes, this one is not pre-recorded, so you can participate, ask questions, and share ideas and experiences with your instructor and fellow students!

What you get with this class:

  • Access to the recording of the class for one month
  • A class summary for easy reference
  • Helpful worksheets and templates to execute what you learn

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What Students Say About This Class:

“I really enjoyed your presentation; I love thinking about our organization as a brand and I think that perspective can get lost sometimes in the fundraising world. Thinking about our perfect person challenged some of my assumptions too.”

— Gillian Byerly, Executive Director, Capital Area Girls on the Run