Connect your mission to your marketing.
What’s brand focus? Branding sounds like you are starting from scratch. You’re not. Any organization that exists has a brand, our goal is to help you direct it. And rebranding can feel like the goal is to scrap everything and start over. That idea can be devastating to your current supporters. Brand focus is about finding an audience that is excited about the things you do best.
Nonprofits Only. You won’t get case studies from Apple or examples from Walmart. We teach from the perspective of attracting nonprofit audiences like donors, members, visitors, students, alumni and volunteers. Our interest is in helping you build a community that takes action.
Strategy First. Brand focus isn’t a quick fix. We like to say it’s a process rather than a project. It’s not trendy or new. It requires an investment of time and a champion to see it through. But on the other side of that bridge is simplicity, clarity and strength. All of your tactics become easier to choose and develop once you find your center.
Ideas for all budgets and any software. We know that some organizations have staff, structure and budgets to do big things. And that others are piecing together a patchwork all on their own. Our classes are software agnostic. We’ll show you how to be successful regardless of your tools and resources.
Learning takes time. These are not sales webinars masked as education. Classes are typically 90 minutes. We know that time is your most precious commodity. Classes are fast paced and full of ideas and information. And we’ll leave you with resources and tools to continue the work on your own.
You’ll build an understanding of how to choose, plan and gain support for your branding initiative.
