Developing Marketing Plans & Budgets for Nonprofits

This class puts you in control of your marketing and communications. Get the skills, tools, and templates you need to develop an effective marketing plan and create a budget that advances your organization’s most important goals.


Duration 90 Minutes

Recording Available for One Month


UPGRADE: Get all 12 marketing skills you need to be a pro in 1 package: Foundations of Nonprofit Marketing Course. Buy now and save 15%!

You’re more effective when you have a plan.

Ever wished you’d started that mailing a month earlier? Tired of planning and promoting programs two weeks before they’re supposed to happen? Want to see the budget go to initiatives that actually move your organization forward?

This live class is taught by nonprofit marketers, for nonprofit marketers.

No matter how big (or small) your team or your budget, you’ll get everything you need to make the most of your resources and lead your organization to success with a strategic marketing plan.

In just 90 minutes, you’ll learn:

  • The stages of a marketing plan—and the exact tactics that go with each
  • The “sandwich exercise” you can use to match ideas to your budget, skills, and time
  • 5 keys to developing a marketing plan you’ll actually use—and get results from—all year
  • The three jobs of a marketing plan (and why you need all three to get results)
  • What to “promote” when you’re between event or program promotions
  • Efficient ways to plan and organize projects so that they get done on time and on budget
  • Powerful tools to make you more effective in your role and keep things from falling through the cracks
  • The critical resource that will set you behind if you don’t build it into your marketing budget

Unlike many marketing classes, this one is not pre-recorded, so you have the opportunity to participate, ask questions, and share ideas and experiences with your instructor and fellow students!

What you get with this class:

  • Access to the recording of the class for one month
  • A class summary for easy reference
  • Helpful worksheets and templates to execute what you learn

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What Students Say About This Class:

“Real, applicable information was provided, which shouldn't feel rare but it does!”

— Alex Rubin, Director of Communications, Cancer Support Community


Looking to improve your overall skills nonprofit marketing? Want access to the content all year?

The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through December 2022.

Learn More About the Course