Designing Your Brand Image

Our class Visual Identity & Strategic Branding for Nonprofits in the Foundations of Nonprofit Marketing Course introduces the difference between these two types of branding. This class explores in detail the process of developing a visual identity that supports and extends the brand strategy.

A new logo is an exciting opportunity to communicate the strategic direction an organization is going. The logo is not the brand, but rather the visual hook that helps connect the message to the organization.


Duration 90 minutes

Recording Available for One Month


UPGRADE: Get all 6 classes to support your branding initiative: Elements of Brand Development. Buy now and save 15% on the price of all 6 classes!

Creating an effective logo requires clear knowledge of your audience. and your organizational direction. Practical matters like how your current logo is being used, and will need to be used in the future must also be evaluated.

Once the logo is developed, key brand materials need to be considered. We’ll discuss program and event identities, organizational stationery, business cards and e-signatures as well as integrating your website into the brand.

In just 90 minutes, you’ll learn how to:

  • Conduct a creative brief meeting to get input on your identity
  • Create an identity system that incorporates multiple logos
  • Choose colors and fonts
  • Documenting and distribute brand materials

Unlike many virtual classes, this one is not pre-recorded, so you can participate, ask questions, and share ideas and experiences with your instructor and fellow students!

What you get with this class:

  • Access to the recording of the class for one month
  • A class summary for easy reference
  • Helpful worksheets and templates to execute what you learn

The classes Running a Communications Audit and Finding the Right Audience Focus are recommended to take in advance of this class but are not required. Find these classes in the Elements of Brand Development Course.

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What Students Say About This Class:

“I couldn’t have tackled the task without the hands-on learning in your webinar! Rather than feel intimidated, I felt empowered.”

— Susan Keller, Communications and Technology Specialist, Delaware County Literacy Council