Designing High Impact Marketing Materials

If it’s not your background, graphic design may be a fun new adventure, or a stressful time hog. For the do-it-all nonprofit marketer, creating attractive print and digital design that’s on brand can be tricky. From sizing for screens to setting up folds for print, it’s easy to get overwhelmed—or to waste money producing an ineffective piece.

Going beyond graphic design basics, learn professional techniques for creating high-impact marketing materials—from setting up a single piece to planning a coordinated multi-channel campaign. Whether you are using InDesign, Canva or something else, learn methods to design engaging invitations, newsletters, reports and more.


Duration 90 Minutes

Recording Available for One Month


Purchase the Foundations of Nonprofit Marketing Course — and save 15%!

This class is designed for staff who need to create effective marketing materials and are not trained designers. We’ll focus on design principles that are applicable to any project and any design tools you use. The class can be taken in its own or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:
  • To create a flexible layout grid that accommodates different content
  • About content flow and reading patterns
  • How to create a series of pieces so they work together
  • How to use images, fonts, color and scale to create impact
  • The differences between digital and print design
Included with this class:
  • Access to the recording for one month
  • Resource guides

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What Students Say About This Class:

“One of the best. Practical, helpful and very real.”

— Richard Nassau, Director of Development, Jewish Federation of Reading, PA


Looking to improve your overall skills nonprofit marketing? Want access to the content all year?

The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through December 2022.

Learn More About the Course