This class is designed for staff who are new to email marketing or are looking to develop a better strategy. Content will cover fundraising, event emails and e-newsletters. The class can be taken on its own to improve your digital marketing skills, or as part of the Foundations of Nonprofit Marketing Course.
In this class you’ll learn:
- Ways to use email in conjunction with direct mail and social communications
- When email can be a better choice than other channels
- What data points to track
- Tips for deliverability to stay out of SPAM filters
Included with this class:
- Access to the recordings for one month
- Resource guides