Creating an Effective Email Strategy

Email marketing sits in the very sweet spot between direct mail and social. With lower costs than print and more assurance of receipt than social, email is a valuable part of the marketing mix.

A powerful tool on its own or in combination with other channels, email can still be a sensitive subject. Learn guidelines for when to send, how much to send, what to say and how to manage your list.


Duration 90 Minutes

Recording Available for One Month


Purchasing the Foundations of Nonprofit Marketing Course — and save 15%!

This class is designed for staff who are new to email marketing or are looking to develop a better strategy. Content will cover fundraising, event emails and e-newsletters. The class can be taken on its own to improve your digital marketing skills, or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:
  • Ways to use email in conjunction with direct mail and social communications
  • When email can be a better choice than other channels
  • What data points to track
  • Tips for deliverability to stay out of SPAM filters
Included with this class:
  • Access to the recordings for one month
  • Resource guides

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What students say about Nonprofit Toolkit Training:

“I've heard tons of these kinds of webinars. Some are so ‘ho hum’. Yours was superior for sure.”

— Susan Sweitzer, Annual Fund Manager, Kennedy Krieger Foundation


Looking to improve your overall skills nonprofit marketing? Want access to the content all year?

The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through December 2022.

Learn More About the Course