Copywriting Essentials for Marketing & Fundraising

When you’re responsible for nonprofit communications, writing is an essential – and unavoidable – part of the job. Great headlines, compelling stories and smart calls to action are requirements for connecting with your audience and advancing your organization’s mission.

You can write more quickly, more clearly, and more persuasively. Find out how to turn your text into compelling copy without spending all day staring at a blinking cursor!


Duration 90 Minutes

Recording Available for One Month


Register for the Foundations of Nonprofit Marketing Course — and save 15%!

Content will cover fundraising, event emails, website copy and more. The class can be taken on its own to boost your writing skills, or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:
  • Tactics for making your copy memorable and persuasive
  • Effective formulas that speed up common nonprofit copywriting projects
  • Helpful free tools for improving your writing
  • The writing traps that ruin your copy—and how to fix them
Included with this class:
  • Access to the recording for one month
  • Resource guides

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What students say about Nonprofit Toolkit Training:

“On target with great content and outstanding presentation. Came away with lots of helpful info/techniques to begin implementing.”

— Amy Sherr, Administrator, Congregation Beth Israel of the Merrimack Valley


Looking to improve your overall skills nonprofit marketing? Want access to the content all year?

The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through December 2022.

Learn More About the Course