Constructing Your Organizational Message

Message and copy are not the same thing. Copy is the words that are written to use in a marketing tactic. Message is the intention behind them. Your brand message is the core idea that connects your mission to your marketing.

This idea shows up in many elements of your organization. Your mission, vision and values. Your name and tagline. And it’s the glue that connects all your marketing copy to a central idea.


Duration 90 minutes

Recording Available for One Month


UPGRADE: Get all 6 classes to support your branding initiative: Elements of Brand Development. Buy now and save 15% on the price of all 6 classes!

This class will focus on developing a core message for the brand and how to iterate it for different audiences.

In just 90 minutes, you’ll learn how to:

  • Lead exercises for mission statement development
  • Developing a brand positioning statement
  • Create key messages for target audiences
  • Craft a useful tagline

Unlike many virtual classes, this one is not pre-recorded, so you can participate, ask questions, and share ideas and experiences with your instructor and fellow students!

What you get with this class:

  • Access to the recording of the class for one month
  • A class summary for easy reference
  • Helpful worksheets and templates to execute what you learn

The classes Running a Communications Audit, Finding the Right Audience Focus, and Conducting Meaningful Brand Research are recommended to take in advance of this class but are not required. Find all these classes in the Elements of Brand Development Course.

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What Students Say About This Class:

“Beth was amazing — energetic & knowledgeable!”

— Alex Horn, Membership Services Coordinator, CORE Association of REALTORS