Choosing and Using Color

In the early years of Apple’s Macintosh, people predicted the end of graphic design. “Computers will do it,” they said.


Computers are a huge help. From Canva to InDesign, creating designs to market your organization is so much easier than it was twenty or even five years ago.

But being able to use the programs is only half the skill needed. Without a design background it can be tough to put together pieces that not only look good, but work.

Duration 75 Minutes

Recording Available for One Month


Color is one of the central features of good design. It impacts every piece you work on and is one of the strongest factors impacting memorability. In this class you’ll learn the fundamentals of color from how it impacts viewers to how to make it look the same everywhere you use it.

In this class you’ll discover:

  • How to choose effective color palettes for maximum impact
  • When you need to stick to your brand colors and when you don’t
  • The difference between RGB, CMYK, and PMS—and the best uses for each
  • The role emotion plays in color choice
  • Our favorite free tools for selecting colors

This Class is for:

  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations