Building a Better Giving Day

Hosting your own giving day creates a new opportunity for your organization to engage supporters. These time-bound giving events encourage a burst of attention, enthusiasm, and donations. But done incorrectly, giving days can feel like a lot of effort with little return.

What you see happening live on a giving day is the result of careful planning and collaboration between marketing and fundraising efforts.

If you are looking for help with maximizing your giving day, this tactical series is for you.

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This series will teach you how to plan both the marketing and the fundraising side of a giving day.

The series includes:

  • Recordings available for 1 month after purchase
  • Exclusive, FREE access to the fourth class: Giving Day Roundtable — Conversations About What’s Worked and What Hasn’t

$249.00

Connect your mission to your marketing.

Nonprofits Only. You won’t get case studies from Apple or examples from Walmart. We teach from the perspective of attracting nonprofit audiences like donors, members, visitors, students, alumni and volunteers. Our interest is in helping you build a community that takes action.

We’re not teaching marketing — we’re teaching nonprofit marketing. This isn’t a generalist program. Whether it’s core skills like graphic design and copywriting, channels like email and social, or development communications sessions like annual appeals — our classes are tailored to the needs of a nonprofit marketer. And that doesn’t just mean our subject areas. We teach from the perspective of attracting nonprofit audiences like donors, members, visitors, students, alumni, and volunteers. Our interest is in helping you build a community that takes action.

Ideas for all budgets and any software. We know that some organizations have staff, structure and budgets to do big things. And that others are piecing together a patchwork all on their own. Our classes are software agnostic. We’ll show you how to be successful regardless of your tools and resources.

Learning takes time. These are not sales webinars masked as education. Classes are typically 60 minutes. We know that time is your most precious commodity. Classes are fast paced and full of ideas and information. And we’ll leave you with resources and tools to continue the work on your own.

Join the series for access to the recordings of each Building a Better Giving Day for 1 month after purchase. You’ll build an understanding of all aspects of a successful giving day. And as a bonus — you’ll get access to Giving Day Roundtable — Conversations About What’s Worked and What Hasn’t.

This series is for you if:

  • Your organization has big goals for the next giving day and it’s your job to make sure you meet them
  • You believe you have room to grow — you just don’t know where to start
  • Securing funding wasn’t in your job description, but is on your plate
  • You’ve wondered how other people are so successful with their giving days
  • You are curious if a giving day could benefit your organization
  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What Students Say About Nonprofit Toolkit Training:

“Helpful, engaging, and fast-paced.”

— Erin Zimmerman, Executive Director, Abington Educational Fund

Master Class Class Date
Designing Your Giving Day: Planning, Branding & Fundraising N/A
Social Media Resources: Volunteers and Toolkits for Your Giving Day N/A
Raising Money for Your Giving Day Before Your Giving Day N/A
Giving Day Roundtable — Conversations About What's Worked and What Hasn't N/A