Building a Better Giving Day

Hosting your own giving day creates a new opportunity for your organization to engage supporters. These time-bound giving events encourage a burst of attention, enthusiasm, and donations. But done incorrectly, giving days can feel like a lot of effort with little return.

What you see happening live on a giving day is the result of careful planning and collaboration between marketing and fundraising efforts.

If you are looking for help with maximizing your giving day, this tactical series is for you. The program runs live on alternate Tuesdays and Thursdays during the month of April. The recordings will be available through May 26, 2023, so you have time to watch and rewatch any that you miss.

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This series will teach you how to plan both the marketing and the fundraising side of a giving day.

The series includes:

  • 3 live 60-minute classes with Q&A
  • Recordings available through May 26, 2023
  • Exclusive, FREE access to the fourth class: Giving Day Roundtable — Conversations About What’s Worked and What Hasn’t

$249.00

Connect your mission to your marketing.

Live Classes. Unlike many other marketing curriculums, Building a Better Giving Day is taught live. What makes that special is the community of marketers who join our Classes. When you ask questions, you’ll find a dynamic group of people there to contribute answers and ideas to the discussion. And if you need more help on the topic, you can email us after class. If you can’t make classes live, with the course you get access to watch the recordings through May 26, 2023.

Nonprofits Only. You won’t get case studies from Apple or examples from Walmart. We teach from the perspective of attracting nonprofit audiences like donors, members, visitors, students, alumni and volunteers. Our interest is in helping you build a community that takes action.

We’re not teaching marketing — we’re teaching nonprofit marketing. This isn’t a generalist program. Whether it’s core skills like graphic design and copywriting, channels like email and social, or development communications sessions like annual appeals — our classes are tailored to the needs of a nonprofit marketer. And that doesn’t just mean our subject areas. We teach from the perspective of attracting nonprofit audiences like donors, members, visitors, students, alumni, and volunteers. Our interest is in helping you build a community that takes action.

Ideas for all budgets and any software. We know that some organizations have staff, structure and budgets to do big things. And that others are piecing together a patchwork all on their own. Our classes are software agnostic. We’ll show you how to be successful regardless of your tools and resources.

Learning takes time. These are not sales webinars masked as education. Classes are typically 60 minutes. We know that time is your most precious commodity. Classes are fast paced and full of ideas and information. And we’ll leave you with resources and tools to continue the work on your own.

Join the series for access to the recordings of each Building a Better Giving Day until May 26, 2023. You’ll build an understanding of all aspects of a successful giving day. And as a bonus — you’ll get access to Giving Day Roundtable — Conversations About What’s Worked and What Hasn’t.

This series is for you if:

  • Your organization has big goals for the next giving day and it’s your job to make sure you meet them
  • You believe you have room to grow — you just don’t know where to start
  • Securing funding wasn’t in your job description, but is on your plate
  • You’ve wondered how other people are so successful with their giving days
  • You are curious if a giving day could benefit your organization
  • Nonprofits
  • Associations
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What Students Say About Nonprofit Toolkit Training:

“Helpful, engaging, and fast-paced.”

— Erin Zimmerman, Executive Director, Abington Educational Fund

Master Class Class Date
Designing Your Giving Day: Planning, Branding & Fundraising April 6, 2023
Social Media Resources: Volunteers and Toolkits for Your Giving Day April 11, 2023
Raising Money for Your Giving Day Before Your Giving Day April 20, 2023
Giving Day Roundtable — Conversations About What's Worked and What Hasn't April 25, 2023