Annual Appeals That Ask With Impact

You know the annual fund is the lifeblood of your budget. But how do you tell that story in a way that inspires donors to give year after year?

If your annual direct mail appeal letter isn’t bringing in as much as you need, this class will help you learn to improve the content and expand your messaging. Besides helping you understand what works when it comes to appeals, we’ll help you organize your workflow to make the task both manageable and successful.


Duration 90 Minutes

Recording Available for One Month


Purchase the Foundations of Nonprofit Marketing Course — and save 15%!

This class is designed to help you improve the content and process of developing your appeal letter. It will also help if you are interested in expanding into email and social or asking multiple times a year. If this is your first appeal, you’ll learn a proven format to follow. The class can be taken on its own or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:
  • A writing formula for creating an appeal that inspires action
  • When and why to clean and segment your list
  • Ways to combine your mailing with other “channels”—email, social and more—to stretch your fundraising budget and increase your revenue
  • What to do and when to do it to get everything out the door on time
  • How to efficiently repeat the cycle more than once a year
Included with this class:
  • Access to the recording for one month
  • Resource guides

This Class is for:

  • Nonprofits
  • Arts & Culture
  • Education
  • Healthcare
  • Religious Organizations

What Students Say About This Class:

"This course hit the most salient points with a hammer so that what was hanging on the wall afterwards were blueprints of practical and effective actions to take. Beth's style is direct and refreshing. You will not be disappointed and will find that your course fee becomes a future benefit to your nonprofit."

— Susan Cowley, Executive Director, Talitha Koum Institute


Looking to improve your overall skills nonprofit marketing? Want access to the content all year?

The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through December 2022.

Learn More About the Course