What does it mean to build a brand? Is it a new logo or website? Or does it need to go further, shifting your alignment of mission, message and programming?
Even a small change in logo, color or font will impact the development of your marketing and fundraising materials for months if not years. If you are making the change because your imagery is out of date, then that’s a great place to start.
But if your problem is deeper – like a message that is not connecting, and audience that isn’t clear on your value or a disconnect between what you say and what you do – then changing your look won’t fix it.
This class will explore the differences between visual identity and strategic branding. We’ll focus on when each is valuable – and how to uncover where you need to start to see the change you need to thrive.
Join us if you or your leadership is considering a rebranding to get a grounding in the process and the benefits of different approaches. It will be especially helpful if you’ve had a recent change in leadership or have a new strategic plan. The class can be taken on its own or as part of the Foundations of Nonprofit Marketing Course.
In this class you’ll learn:
Included with this class:
Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills. LEARN MORE >
What students say about Nonprofit Toolkit Training:
“I really enjoyed your presentation; I love thinking about our organization as a brand and I think that perspective can get lost sometimes in the fundraising world. Thinking about our perfect person challenged some of my assumptions too.”
Gillian Byerly, Executive Director, Capital Area Girls on the Run
Planning can feel like a chore and often becomes an exercise that ends up in a file, unused. We’ll discuss ways to streamline planning to ensure you stay on track without admin consuming your time.
Learn professional techniques for creating high-impact marketing materials—from setting up a single piece to planning a coordinated multi-channel campaign.
2021 Foundations of Nonprofit Marketing Course
Looking to improve your overall skills nonprofit marketing? Want access to the content all year?
The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through January 2022.