Copywriting Essentials for Marketing & Fundraising
When you’re responsible for nonprofit communications, writing is an essential – and unavoidable – part of the job. Great headlines, compelling stories and smart calls to action are requirements for connecting with your audience and advancing your organization’s mission.
You can write more quickly, more clearly, and more persuasively. Find out how to turn your text into compelling copy without spending all day staring at a blinking cursor!
Content will cover fundraising, event emails, website copy and more. The class can be taken on its own to boost your writing skills, or as part of the Foundations of Nonprofit Marketing Course.
In this class you’ll learn:
Included with this class:
Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills. LEARN MORE >
What students say about Nonprofit Toolkit Training:
“On target with great content and outstanding presentation. Came away with lots of helpful info/techniques to begin implementing.”
Amy Sherr, Administrator, Congregation Beth Israel of the Merrimack Valley
A powerful tool on its own or in combination with other channels, email can still be a sensitive subject. Learn guidelines for when to send, how much to send, what to say and how to manage your list.
Learn professional techniques for creating high-impact marketing materials—from setting up a single piece to planning a coordinated multi-channel campaign.
2021 Foundations of Nonprofit Marketing Course
Looking to improve your overall skills nonprofit marketing? Want access to the content all year?
The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes from 2021 delivered monthly and access to class replays through January 2022.