Generating Results on Social Media


Live June 17, 2021 | 2 PM Eastern
Duration 75–90 minutes
Recordings Available for 7 Days


Register for the Foundations Course — and get two classes free!

Nothing can keep you busier than creating and managing social media content. But without a strategy that connects your output to the outcomes you need, it could easily become a draining distraction.

In this class, we’ll discuss the role of social in an overall strategy. We’ll cover how to set goals and develop meaningful content. Learning what to measure on social is as important as what to create. We’ll talk about how to connect your efforts to progress and outcome metrics so you can evaluate how social is contributing to your organization’s success.

This class is designed for staff who are tasked with developing and executing a social media strategy. The class can be taken in its own to improve your social marketing, or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • How to develop a blend of content that aligns with your goals
  • Ways to repurpose content you have for different social platforms
  • Where to find good content to share
  • What’s worth measuring
  • How to determine and demonstrate the value of social

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.  LEARN MORE >

What students say about Nonprofit Toolkit Training:

“One of the most helpful, clear and engaging webinars I have ever listened to.”

Bénédicte Schoepflin, Coordinator, Canadian Network for the Prevention of Elder Abuse

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Nonprofit Toolkit is a service of Iris Creative Group, Inc.