You know the annual fund is the lifeblood of your budget. But how do you tell that story in a way that inspires donors to give year after year?
If your annual direct mail appeal letter isn’t bringing in as much as you need, this class will help you learn to improve the content and expand your messaging. Besides helping you understand what works when it comes to appeals, we’ll help you organize your workflow to make the task both manageable and successful.
This class is designed to help you improve the content and process of developing your appeal letter. It will also help if you are interested in expanding into email and social or asking multiple times a year. If this is your first appeal, you’ll learn a proven format to follow. The class can be taken on its own or as part of the Foundations of Nonprofit Marketing Course.
In this class you’ll learn:
Included with this class:
Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills. LEARN MORE >
What students say about Nonprofit Toolkit Training:
“This was the most helpful information I have ever received though a webinar.”
Lorna Moore, CEO, Interfaith Housing and Community Services
A powerful tool on its own or in combination with other channels, email can still be a sensitive subject. Learn guidelines for when to send, how much to send, what to say and how to manage your list.
Learn professional techniques for creating high-impact marketing materials—from setting up a single piece to planning a coordinated multi-channel campaign.
2021 Foundations of Nonprofit Marketing Course
Looking to improve your overall skills nonprofit marketing? Want access to the content all year?
The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through January 2022.