Annual Appeals that Ask with Impact


Live August 19, 2021 | 2 PM Eastern
Duration 75–90 minutes
Recordings Available for 7 Days

Register for the Foundations Course — and get two classes free!

You know the annual fund is the lifeblood of your budget. But how do you tell that story in a way that inspires donors to give year after year? 

If your annual direct mail appeal letter isn’t bringing in as much as you need, this class will help you learn to improve the content and expand your messaging. Besides helping you understand what works when it comes to appeals, we’ll help you organize your workflow to make the task both manageable and successful.

This class is designed to help you improve the content and process of developing your appeal letter. It will also help if you are interested in expanding into email and social or asking multiple times a year. If this is your first appeal, you’ll learn a proven format to follow. The class can be taken on its own or as part of the Foundations of Nonprofit Marketing Course.

In this class you’ll learn:

  • A writing formula for creating an appeal that inspires action
  • When and why to clean and segment your list
  • Ways to combine your mailing with other “channels”email, social and moreto stretch your fundraising budget and increase your revenue
  • What to do and when to do it to get everything out the door on time
  • How to efficiently repeat the cycle more than once a year

Included with this class:

  • One login for live class
  • Access to the replay for 7 days
  • Resource guide

Upgrade to the course for access to the recording until January 31, 2022. Save 16% on each class while building core marketing skills.  LEARN MORE >

What students say about Nonprofit Toolkit Training:

This was the most helpful information I have ever received though a webinar.

Lorna Moore, CEO, Interfaith Housing and Community Services    

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2021 Foundations of Nonprofit Marketing Course

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The Foundations of Nonprofit Marketing Course covers the fundamental skills you need to deliver quality marketing for your organization. Registration includes 12 classes delivered monthly and access to class replays through January 2022.

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