What We Do
We help organizations build a solid foundation that aligns audiences, messaging, image, and experiences so that communications drive strategic goals forward.
With that clarity, organizations can communicate in infinite ways without getting pulled off their center. Through consulting and creative work, we’ll guide you there.
Revolutionizing a Beloved Membership Magazine
The Pennsylvania Horticultural Society was looking for a digital solution to their quarterly magazine, GROW, that wouldn’t lose the impact of beautiful imagery and engaging stories.
Streamlining Reunion Communications
Yale Law School’s Alumni Relations staff needed efficient tools to promote reunion and support volunteers.
Refocusing Brand to Support a New Strategic Plan
Delaware Art Museum knew it didn’t just need to do something different, it needed to be something different
Growing Giving State-wide in Delaware
Spur Impact, in partnership with United Way of Delaware, needed toolkits to promote the state’s largest giving day.
The AMIE Process
We believe in audience-centered marketing and that starts with aligning your brand with the right audience. The right one is the one that allows you to reach your strategic goals.
AMIE stands for Audience, Message, Image, and Experience. It’s the framework we use to guide our brand strategy projects. This philosophy, however, is built into everything we do, even when the project isn’t a branding project.
This thinking ensures that in every project we’ve considered the audience and what they value. It allows us to not only to align message and image with your key audience in mind, but to choose the right tactics to reach them. Our goal is to support exceptional experiences that inspire action.
Asking WHO and WHY always leads us to WHAT, WHEN and HOW.
Our Specialties
For nearly 30 years we’ve focused all our attention on the journey of visitors, students, members and donors. Nonprofit organizations deserve specialists who speak the same language and solve your specific problems.
We don’t just listen – we hear and understand. Let us help focus your vision.